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Aditya Birla Housing Finance Limited

Guided by Vision, Driven by Values

At ABHFL, our Board and Management exemplify visionary leadership and ethical practices, driving sustainable growth and excellence.

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“To be a leader and role model in a broad-based and integrated financial services business.”

The 4 pillars of our vision that will help us achieve it are:

To be a leader

we are committed to being a leader in all facets of our businesses, rather than being just another participant in this race.

To be a role model

we won’t lead by cutting corners or compromising. We strive to be best in class—if we are, customers won’t go elsewhere, ensuring our leadership on merit.

To be a broad-based player

we are committed to meeting all the felt and unfelt needs of our target customer. And thereby, we can retain him or her across their needs and life-stages.

We aim to be an integrated player

we believe this approach gives us a competitive edge by sharing best practices, leveraging cross-business synergies, and offering our talent vast growth opportunities.

Our customers place immense trust in us when they choose us as their financial partner—whether it’s buying a dream home, investing in mutual funds, planning for retirement, securing their child’s education, or expanding their business with a loan. At Aditya Birla Capital, our goal is to be the preferred financial services brand that customers not only trust but proudly endorse.

With this in mind, we have created a unique strategy to bring all our financial offerings under one virtual brand. This simplifies the experience for customers, making it easier to access the right financial solutions at every stage of life.

For our employees, this structure opens up diverse growth opportunities across our financial services. For our shareholders, it ensures we can attract and retain customers efficiently, strengthening our long-term success.

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